1.) websites Made absolutely Out Of Flash
As any seo will tell you, or almost any internet dressmaker with the slightest know-how about the behavior of search engine spiders, designing a site completely in flash is a recipe for disaster. As engines like google turn out to be greater state-of-the-art, the sport of seo has turn out to be extra complex….certainly, the manner of becoming a incredibly ranked website online has end up quite a complicated assignment. however at the maximum basic level, sites designed in flash are basically invisible to engines like google. A huge element of figuring out the relevancy of a site by way of a seek engine spider lies within the spiderability (capability of the spider to move slowly) of excessive pleasant, key-word wealthy content. inside the car enterprise, there are literally lots of keywords that may be constructed right into a website to dramatically increase site visitors. In west palm seashore alone, the region of a used vehicle dealership i’m currently inside the manner of optimizing for, there are literally hundreds of vehicle associated keywords which can be used to tug new visitors. which means that any new content material that can be constructed into the web site, any content which contains keywords that clients may be trying to find, is content that can and must be visible via the engines like google. it’s miles content material that need to make it onto the net. If this content material is offered in flash, but, it’s going to never be listed, and will consequently provide certainly no cost to ranking dreams of the web page. the bottom line is:
2.) duplicate content material
For the ones sites no longer built totally in flash, an excellent more ominous trouble is normally lurking. reproduction content material is abhorred by search engines like google and yahoo. As many may understand, a incredible deal of keyword rich junk mail websites are generated dynamically through scripts that scrape the net for content material that is probably to be looked for by way of the general public. With a strategy designed to create sales via quantity, Alberta RV Dealer huge spam networks had been created (thousands of web sites have been generated) by scraping or stealing content material from legitimate websites. As a result, search engines like google technique duplicate content material through a method called canonicalization. What this means is the the search engines like google have a look at sites containing reproduction content and make a judgment about which website quality represents the content material contained on all the sites. Whichever website is selected because the most relevant for the content it contains then will become the best web page this is given any weight by way of the search engines like google and yahoo and all other sites are completely devalued…or de-listed. to demonstrate how considerable this hassle is, visit any supplier.com website online. Then examine any non-flash content, select a textual content string (perhaps a piece of textual content from the approximately us segment), and input that text into Google or yahoo with costs round it. The outcomes are amazing. Google has crawled actually heaps of pages created by means of supplier.com that include the exact identical content. In reality, nearly each page created by way of provider.com that is within the slightest bit search engine pleasant (meaning it changed into at the very least not constructed in flash), is keyword content material that belongs to masses of pages already at the internet. the bottom line is:
Many dealer websites do excellent damage to themselves by way of having their simplest spiderable content material be content material that exists in duplicate at the pages of dozens, loads, or maybe thousands of comparable sites.
Any website containing non-original content material will very probably be closely penalized in the engines like google (search engine result pages), or will be de-indexed altogether.
three.)Hidden Sitemaps and links
one of the number one ways to garauntee that a site might be absolutely indexed (all pages will be crawled and blanketed within the search engines) is to consist of a sitemap on index pages or fundamental pages which might be certain to be crawled. A sitemap is essentially a list of hyperlinks to all of the pages on the site, prepared in an prepared style. The inclusion of sitemaps is visible with the aid of many search engine optimization’s as essential, and is a step many supplier internet site have taken in the proper course with reference to designing websites that have a chance to rank properly. What they do wrong in this regard is the inclusion of sitemaps whose hyperlinks are both a.) Hidden at the back of Flash films or b.) Hidden using CSS. Hiding text at the back of a flash film is reasonably easy thinking about Flash usually floats above any site content when properly placed, and is desirably for many designers wishing to create a unbroken and immersive flash experience for his or her site visitors. This has largely been the aim of many supplier designers which includes BZ outcomes. at the same time as frequently fantastically designed, the templates installation by such agencies are often designed in any such manner that hyperlinks, sitemaps, and often key-word rich textual content is hidden from human eyes in an try to lure seek engine spiders into indexing deeper pages. This type of layout trick may additionally have been a piece round answer inside the beyond, but it has become a chief no-no inside the search engine optimization international. A fundamental rule of thumb is that seek engine spiders have a top notch aversion to any attempts at trickery. because of this when you have hidden content to your web site, whether it’s hyperlinks to different pages or just textual content, you will be penalized within the search engines like google and yahoo, or de-listed. search engines like google see hidden content material as an try to trick serps into questioning a page is set something apart from is being showed to that site’s traffic. As you could believe, inside the eyes of a search engine, this makes this type of website online beside the point to all seek terms. the bottom line is:
4.)Heavy Reliance on Meta Tags
in the early days of the internet, an awful lot much less sophisticated strategies were needed to supply very high best seek effects to users. as the internet have become an area in which revenue changed into considered by means of many to be without delay associated with visitors extent, web sites hungry for earnings commenced to use the device in region to deliver increasingly more site visitors. within the past, search engines used what are known as meta tags to decide what a site became about, and therefore what forms of searches it must be proven for. Meta tags are essentially tags written in the head of HTML files that incorporate a listing of key phrases relevant to the web page (as decided by the webmaster), in addition to an outline of the web page. This data became as soon as the number one approach for figuring out relevancy in the engines like google. because of misuse, however, the use of meta tags has emerge as almost obsolete. unfortunately, many provider websites have no longer saved up with the times, and nonetheless depend on meta tags as one of the only ways they tell search engines of their content. that is normally finished with a completely massive listing of phrases in the “key-word” metatag. This type of optimization may be visible through analyzing the supply code of any dealer.com, bz effects, reynolds & reynolds, or cobalt website. what is even extra worrying is that the keywords in these meta tags are frequently the maximum wellknown and therefore some of the most aggressive key phrases in the enterprise. As a poignant example, my modern customer’s old web site did no longer comprise the words “west palm seaside” or “used vehicles” in its key-word listing. these keywords had been the maximum critical keywords for driving visitors to this website. rather, supplier.com chose to consist of in its keywords a list of every automobile producer inside the world….even though my patron rarely sells a number of these brands. additionally, for the neighborhood keywords that had been included, there were principal spelling errors that in this case held in reality no value for my customer.